Under a new deal, China's Alibaba Digital Entertainment business unit will promote BMG writers and artists through channels such as its streaming apps Xiami and TTPod. It will also monitor and take action against digital and mobile services who may infringe the rights of BMG clients.
The deal is the latest step in BMG's plan to expand their footprint in the burgeoning Chinese market and follows on news late last year that BMG Chinese independent Giant Jump to manage its music publishing and recording rights both domestically and internationally.
Dora Yi, Chief Investment Officer of BMG China, said, “This is a game-changing deal for BMG. Alibaba is one of the most progressive and successful companies in China and is the ideal partner for us as we begin to unleash the potential of BMG’s catalogue here.” - via CelebrityAccess
