Today is the day. Jay Z is relaunching Tidal, his (possibly overhyped) hi fi streaming service. He’s wasting no time, it’s only been about a month since he completed his purchase of parent company Aspiro.

This isn’t any ol’ relaunch though. Jay Z and his famous friends have turned this into an emotional social media awareness campaign. They’ve changed their profile pictures to a light blue color, asking fans to help “turn the tide”. Tidal is currently one of the top trending topics on Twitter.

Hopefully they’re turning the tide with significant changes regarding artist payouts. This is plausible, since Jay Z reportedly had a meeting with many top industry figures, discussing how his streaming service could benefit artists.

 

Nina Ulloa covers breaking news, tech, and more: @nine_u

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