On Monday, 16 of the biggest names in music stood on a stage in NYC and proclaimed that they are taking back their careers from tech companies. Tidal is the first ever artist (majority) owned streaming service. It was revealed by Billboard that each artist was given a 3% stake in the company. Tidal has two payment tiers: $9.99 and $19.99 (for lossless audio).
Full text of the Tidal declaration signed by Jay-Z, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Daft Punk, Usher, Nicki Minaj, Chris Martin of Coldplay, Calvin Harris, Alicia Keys, deadmau5, Jason Aldean, J. Cole and Madonna:
Every movement throughout history began with a few individuals banding together with a vision, a vision to change the status quo.
That vision came to life with a first step. Our first step begins today through the platform TIDAL.
TIDAL is an artist majority owned company with a mission to reestablish the value of music, the protection of the sustainability of the music industry rooted in creativity and expression.
Just as our vision is to introduce change to the current system, during the upcoming months we will continue expand this platform into an all-encompassing destination. We are working diligently everyday to enhance the overall service.
Today, the site encompasses high quality sound, video, exclusive editorial but there are more features on the way. In time, TIDAL will be not just a streaming service but a platform with enhanced experiences.
With TIDAL we are making a commitment to build a platform that reflects ideas contributed directly from artists, providing an enriched experience. Music presented and heard the way the artists intended.
We want our mission with TIDAL to spark conversation and lay a foundation for tomorrow’s burgeoning star.
Our movement is being led by a few inviting all to band together for a common cause, a movement to change the status quo…
Today marks the next step …
#TidalforAll
Ari Herstand is a Los Angeles based singer/songwriter and the creator of the music biz advice blog, Ari’s Take. Follow him on Twitter: @aristake
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